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Management Team

Selwyn Black

Sally King
Director of Strategic Communication & Business Development

Email: sking@codea.com.au

Phone: (02) 9291 7100

Location: Sydney


Sally King is one of the most experienced marketing and communication professionals in Australia. She is particularly experienced in the digital space and is co-authoring a book on digital marketing for law firms.

Sally leads the firm’s highly successful marketing team, producing eye-catching and innovative communication material.

As a special educator, she has had extensive experience in public policy and the not-for-profit sector; invaluable experience that she brings to the firm.

Sally is responsible for both internal and external strategic communications. Her remit is also to attract new clients for the firm through effective marketing.

Sally was the NSW chair of the Australasian legal Practice Management Association (ALPMA), which is the peak body for legal professional services leaders, marketers and strategic thinkers.

Her involvement in ALPMA enables her to keep up with the latest industry trends and provides her with a wide network of experts in professional services.

“What I like about Carroll & O’Dea Lawyers is the commitment to social justice, and helping the world be a better place – a few people at a time.”

Background and Experience

  • Sally joined Carroll & O’Dea Lawyers in 2010.
  • She was Director of the National Board and Chair of the NSW Executive Committee of ALPMA from 2011 to 2014.
  • Prior to joining Carroll & O’Dea, Sally worked at senior levels in marketing in the not-for-profit and government sectors.
  • Recipient of the Attorney General’s Innovation Award, 2007.

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